In an effort to continually provide current best practices and tools for those looking to provide equitable care, we will be adding several videos on the collection and use of race, ethnicity and language preference data (REAL). The first in the series provides an overview of the National Call to Action to Eliminate Health Care Disparities and the importance of data collection. It examines the Greater Cincinnati Health Council’s efforts to bring their membership together to systematically collect REAL data. In the coming weeks look for more featured videos from this effort that will provide a deeper look at how they were able to implement this important work.


Why is REAL data important?

Chapter one describes why the collection of race, ethnicity and language preference data is important for the care of patients and the community served. This short clip provides context and background for anyone beginning to embrace data collection as a component of the care they provide.


Lessons Learned

Chapter 2 provides some quick lessons learned at the Greater Cincinnati Health Council as they implemented new policies and procedures. As a leader for their community in the adoption of this data, their experiences will help hospitals, physicians and patients prepare for their work as they too begin to collect and use this data. 

Staff Training

Chapter 3 describes what training of staff can look like. From staff ‘games’ to e-learning modules, hospitals participating in the effort found unque and innovative ways to ensure their staff were engaged and informed on this data collection.

Standardization of REAL Data

Chapter 4 describes what goes into getting good, robust data that can be used accurately for your quality efforts. Where should the information be asked and how should it be verified are just some of the considerations.

Community Engagement

Chapter 5 describes what how important the community will be in an effort like this. It discusses how their input can be valuable as you implement a program like this and also how their support can help ready your patients for these questions and ultimately why the data is being collected.

Building an Equitable Community

Chapter 6 describes next steps and a look forward once an effort like this is well on its way. How can the data be used in the future and what benefits will it bring. It also outlines how disparities can be impacted once this information is collected.

Full Video

This video combines all chapters into one film for easier viewing.

For more information on the community-wide effort to collect and standardize reliable data on patients’ race, ethnicity and language preferences check out the white paper. The white paper summarizes the process and lessons learned through the project.

Note: The Greater Cincinnati Health Council facilitated the work of this project, entitled “Cincinnati Expecting Success,” on behalf of the Health Collaborative as part of Cincinnati Aligning Forces for Quality, an initiative of the Robert Wood Johnson Foundation and the Health Collaborative.  Partial support was also provided by the Beacon Community Program under cooperative agreement 90BC0016-01 from the Office of the National Coordinator for Health Information Technology of the U.S. Dept. of Health and Human Services.